- To promote, develop and enhance the efforts and activities of women entrepreneurs.
- To encourage and support women who own and operate businesses.
- To act as liaison between members and the Government of Malaysia, State and Local
- Agencies and Organisation, as well as external Agencies and Bodies.
- To develop leadership amongst women who own and operate businesses.
- To harness and realise underutilised resources in the women sector.
- To conduct seminars, workshop, training programs and conferences to provide counselling and consultancy services and to promote, propagate and enhance women’s capabilities and potential.
- To receive, give and administer grants and donations of cash, property or services to programs and activities that will contribute directly or indirectly to the benefits and enhancement of the role and position of the members.
- To invest and deal with the monies of the Association not immediately required upon such manner as may from time to time be determined.
- To borrow or raise money in such manner as the Association may think fit.
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