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Puan Sri Anita Aqeela Hiong |
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Managing Director, Elit Purnama Sdn Bhd
Puan Sri Anita Aqeela Hiong, the Managing Director and Fashion Designer of Elit Purnama Sdn Bhd have over 20 years of experience in the fashion industry.
She has developed an in house brand “Je t’aime”, which inspired under the Eiffel Tower in Paris. Je t’aime offers today ladies contemporary design and flexible style, ranging from casual, ready to work and elegant wear for special occasions.
She is currently serving as the Committee Member of National Association Women Entrepreneur of Malaysia (NAWEM). She also sits in the Committee Member of SMI, Membership & Woman in Business division in Federation Manufacturers Malaysia (FMM). Besides that she also serves as the Head of Economic Biro in Malaysia Chinese Muslim Association (MACMA)
Below are some of the achievement, activities and event that bring Elit Purnama and Puan Sri Anita to where they are currently. a) CSR Project
- Introduce INSPEN to Badan Amal Nur Zahara Janda Baik
- Chinese New Year lunch and donations to Yayasan Sunbeam, Batang Kali
- Orphanage to RTM live studio in “ Apa Kata Wanita? Bersama ZamZarina” lives TV show
b) Activities
- Created the Eco Lifestyle International family to participate in IGEM 2010.
- Participate in Fashion Exhibition MOTEXHA, Dubai & 6th World Chamber Congress in KL
- Participate in Malaysian International Fashion Week
- Participate in STYLO fashion festival with F1 circuit
- Participate in World Chamber Congress meeting (ICC/FMM)
c) Events
- TV Media programme to “Selamat Pagi Malaysia” in Tasik Titiwangsa, KL
- “Karnival Usahawan 2009” for Malaysian Women Entreprenuer NGO
- TV Media Bernama Hello on 2 – Usahawan Wanita
- Co-sponsor of Miss Malaysia Universe 2009
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